Google Fast Flip

Google is trialling a new kind of news feed. Fast Flip is based on Google News, and Google says it came up with it to address the fact that browsing through news sites is usually a slow process – not like the effortless instant gratification of flipping through a magazine or newspaper. Google has partnered with several dozen news sources–including the BBC, BusinessWeek, the Christian Science Monitor, the Daily Beast, Esquire, the New York Times, Newsweek, Salon, Slate, and TechCrunch – to create previews of their stories that live on Fast Flip but which display the first several paragraphs of the article in a form that looks like the originating site. You rifle through these previews by clicking left and right arrows, and the pages zip on and off-screen in high-speed, fluid animation–hence the “Fast Flip” name. Fast Flip is in Beta stage at the moment - and like many Google innovations, only time will tell whether it sticks around.