Creating better email presentations

These days a lot of selling is done by email. I use "selling" in the broadest sense of the term - whether you are promoting a club, your own interests, or a business, you just want your email to look more attractive. But most email programs are not up to the job of formatting them attractively. And most of the professional emails you receive have been created with expensive software, or using specialised marketing services. The organisation I work for does indeed utilise such a service, but recently I needed to send out a promotion for another person. It took a lot of hunting, but I managed to track down a free program that does the job simply and well. It's called Email Marketing Pro, and not only does it help you to create the email presentation, it also manages the distribution process nicely. It's reasonably intuitive to use, although it pays to look at the instructional videos the makers helpfully provide, particularly to set up the sending and receiving accounts. A knowledge of html and web authoring will enable you to get the best out of the program, but you can get by using the visual tools which are pretty similar to what you have already become familiar with in Word.