Thursday, January 15, 2009

Blocking ads

Wouldn't you like to watch TV and listen to the radio without having to sit through the ads that pay the freight? Or dismantle the billboards that line the freeways? I can't help you with TV spots or roadside distractions, but you can kiss Web ads good-bye, says Dennis O’Reilly. Just download and install Wladimir Palant's Adblock Plus extension for Firefox.
With Adblock Plus enabled, many sites will load more quickly, and a high proportion of the ads are gone. (The NZ Herald among others must hate this little utility.)
When you restart Firefox after installing Adblock Plus, you're given the option to import a set of filter rules or create your own rules. You can take the easy route and opt for the canned filters, which do a good job of removing the ads from many sites. You can view the number of blocked items on the current page by hovering the mouse pointer over the "ABP" icon in the top-right corner of the Firefox window. Or click the down arrow to the right to access the extension's preferences and other options.
If an ad manages to slip past Adblock's filters, you can block them in the future by right-clicking the ad and choosing Adblock Image. There are a wealth of other options in the program; visit the developer's FAQ page for more information.

1 comment:

Tim Bulkeley said...

It is nice software, though currently much of the content on the web is funded by advertising. What will happen when adverts fail? How will Google pay for Gmail etc....?